About Us

About Us
How SAFE started
Our story began in the year of 2023 when our fellow members organised a Philippine festival in Kloten last June 2023. It was a big success and it became popular. It was followed by a comedy show that was organised by Ms. Aira Kistler, the current chairman of the board.
Since then, the team has been motivated by what we have started, and we have been consistent in producing shows and Openair Festivals that have garnered immense attention and appreciation from the community.
The comedy show, in particular, was a huge hit, with attendees laughing uncontrollably at the witty jokes and hilarious antics of the GMA Network performers namely Norman Balbuena A.K.A. Boobay, Ian Red and Pepita Curtis with our front acts from Switzerland’s Philippine talents. It was a night to remember, and many people were already asking when the next event would take place.
Due to popular demand, the same artists came back and even extended gigs to Italy and Germany on the same year (2024). The enthusiastic response from fans led to additional concert dates being added in Rome, Stuttgart, Geneva and Zurich cementing the artists’ international appeal. This successful European leg of the tour further solidified their reputation as a must-see live act, with critics praising their high-energy performances and devoted fan base.
The success of the comedy show was a testament to the hard work and dedication of the team, and it further solidified our commitment to bringing people together through entertainment.
As the months went by, our team continued to work tirelessly to bring new and exciting events to the community. We organised cultural performances, food festivals, and even a charity run to raise funds for our designated beneficiaries. Each event was meticulously planned and executed, with attention to detail and a focus on providing an unforgettable experience for our attendees.
Our Openair Festivals, The Philippine Independence Day, The Philippine Festival in particular, became a staple of the community’s social calendar. We would transform the open spaces into vibrant hubs of activity, with live music, delicious food, and interactive games and activities for all ages. It was a time for people to come together, relax, and enjoy each other’s company in a beautiful outdoor setting. We would often receive feedback from attendees saying that our events were the highlight of their summer, and that they looked forward to them all year round.
As our reputation grew, so did our team. We began to attract volunteers and sponsors from all over the country, who were drawn to our passion and commitment to the community. We were able to establish partnerships with local businesses and organisations, which enabled us to secure funding and resources to support our events. It was a truly collaborative effort, with everyone working together towards a common goal.
It was a testament to our hard work and dedication, and it validated the impact that we had been making in the community. We were overwhelmed with congratulations and messages of support from the community, and it further motivated us to continue doing what we do best.
As we look back on our journey, we are proud of what we have achieved. We have created a sense of community and belonging, and have provided a platform for people to come together and celebrate their diversity. We have also inspired a new generation of event organisers and volunteers, who are passionate about making a difference in their community.
We are the first to hold a 3-day Philippine Festival event throughout Europe. This year is our 3rd consecutive year of celebration, marking a significant milestone in our efforts to promote Filipino culture, heritage, and traditions across the continent.
Since our inception, our organization has been driven by a passion to bring the Filipino community together, to foster a sense of belonging and identity, and to share our rich cultural diversity with the European public. Over the years, we have worked tirelessly to create an event that is not only entertaining but also educational, informative, and inclusive.
Our 3-day-festival is a testament to the vibrant spirit of the Filipino people, featuring a wide range of activities, performances, and exhibitions which showcase the best of our culture. From traditional folk dances, music, and cuisine to modern Filipino art, fashion, and technology, our festival offers something for everyone.
One of the highlights of our festival is the cultural show, which features a spectacular display of traditional Filipino dances, such as the Tinikling, Pandanggo sa ilaw, and Sinulog, performed by talented Filipino artists. Our culinary section is also a crowd favorite, offering a variety of traditional Filipino dishes, prepared by renowned Filipino chefs and food enthusiasts.
In addition to the cultural and culinary attractions, our festival also features a trade exhibition, which provides a platform for Filipino entrepreneurs and small business owners to showcase their products and services, including handicrafts, fashion accessories, and food products. This initiative aims to promote economic cooperation and trade between the Philippines and Europe, while also supporting the growth of small and medium-sized enterprises.
Another key component of our festival is the cultural exchange program, which brings together Filipino and European artists, performers, and cultural practitioners for a series of workshops, masterclasses, and performances. This program aims to foster greater understanding and appreciation between the two cultures, while also promoting mutual respect and cooperation.
Our festival would not be possible without the support of our sponsors, partners, and volunteers, who have been instrumental in helping us achieve our goals. We are grateful for their contribution and commitment to promoting Filipino culture and heritage in Europe.
As we celebrate our 3rd consecutive year of holding the Philippine Festival in Europe, we look forward to continuing our mission of promoting cultural understanding, exchange, and cooperation between the Philippines and Europe. We believe that our festival has become an important platform for building bridges between our communities, and we are committed to making it an annual event that brings people together, inspires creativity, and fosters greater appreciation for our rich cultural diversity.
Our story is one of passion, dedication, and community spirit. It is a testament to the power of collaboration and the impact that can be made when people come together towards a common goal. As we move forward, we are excited to see what the future holds, and we are committed to continuing to produce events that inspire, entertain, and bring people together.

Agenda & Goals
S.A.F.E Agenda & Goals
TO GAIN REGULATORY GUIDANCE
TO REINFORCE BEST PRACTICES
NETWORKING
EXCHANGE OF IDEAS
BOOSTING YOUR REPUTATION
ADVOCACY AND LEGAL REPRESENTATION
Promoting industrial and commercial opportunities within the field.
Developing public relations through methods like advertising and publishing.
Giving members a platform for expressing their views.
Providing networking opportunities and avenues for collaboration within the industry.
Establishing industry standards is essential to protecting the public and ensuring that components from different manufacturers can operate together seamlessly. These standards help guarantee the safety, reliability, and compatibility of products, ultimately benefiting consumers by reducing the risk of malfunctions or incompatibilities. By establishing uniform guidelines and requirements, industry standards promote innovation, competition, and interoperability while upholding the highest levels of quality and performance. In addition, adherence to these standards can also foster trust between manufacturers, regulators, and consumers, creating a more transparent and accountable marketplace for all business owners involved. Overall, industry standards play a crucial role in safeguarding the public and promoting a more efficient and integrated system for technology and products across various sectors.
Moreover, our organization is committed to fostering a culture of collaboration and open communication among industry businesses.
We believe that by working together, we can drive innovation, improve efficiency, and enhance the overall quality of products and services. Through our networking events, festivals, openair, conferences, and workshops, we provide a platform for industry professionals to share their expertise, exchange ideas, and learn from each other’s experiences.
Our advocacy efforts are focused on promoting the interests of our members and the industry as a whole. We work closely with regulatory bodies, policymakers, and other stakeholders to ensure that our members’ voices are heard and their concerns are addressed. By providing a unified voice for the industry, we can influence policy decisions, shape regulatory frameworks, and create a more favorable business environment for our members.
In addition to these efforts, we are dedicated to promoting the reputation of our members and the industry. We believe that by highlighting the achievements, innovations, and contributions of our members, we can enhance their reputation and credibility in the marketplace. Through our public relations initiatives, we strive to create a positive image of the industry, promote its value proposition, and demonstrate its commitment to excellence and customer satisfaction.

Core Principles
Our S.A.F.E agenda is built on the following core principles:
Safety:
We prioritize the safety and well-being of consumers, employees, and the general public.
Accountability:
We promote transparency, accountability, and responsibility among industry stakeholders.
Fairness:
We advocate for fair business practices, equal opportunities, and a level playing field for all industry participants.
Excellence:
We strive for excellence in all aspects of the industry, from product quality to customer service.
By pursuing these goals and principles, we aim to create a thriving industry that is driven by innovation, guided by integrity, and committed to excellence.

Strategic Objectives
Our strategic objectives are designed to achieve the following outcomes:
Establish a comprehensive regulatory framework that promotes safety, innovation, and competition.
Develop and promote industry standards that ensure product quality, reliability, and interoperability.
Foster a culture of collaboration, innovation, and continuous improvement within the industry.
Enhance the reputation and credibility of the industry through effective public relations and advocacy.
Provide a platform for industry businesses to exchange ideas, share best practices, and learn from each other’s experiences.
By achieving these objectives, we can create a more sustainable, efficient, and customer-centric industry that benefits all stakeholders involved. We are committed to working tirelessly towards this vision and invite all industry stakeholders to join us in this journey.

Event Partners
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